Retail and restaurant opportunity
Halfway Creek Shoppes · Holmen, Wisconsin
A 5+ acre development parcel at Holmen Drive and Gaarder Road, subdividable for retail and restaurant use, with municipal utilities running in the adjoining rights of way. Holmen and Onalaska added 2,898 residents since 2020 while the rest of La Crosse County lost 2,355. Growth here has concentrated on this corridor, where grocery, quick service, banking, and clinic uses are already open.
The development
The parcel sits between Holmen Drive and Gaarder Road with frontage on the Holmen Drive corridor. Grading is level to gently sloping. Municipal water, public sewer, natural gas, underground electric, and fiber all run in the adjoining rights of way and require extension to the parcel.
All areas, dimensions, and counts on this page are estimates, subject to survey and final engineering. Utility status as of August 2026. Mains run in the Holmen Drive and Gaarder Road rights of way and require extension to the parcel. Extension scope and responsibility, sanitary sewer main size and depth, gas line pressure, and available electric service are on request.
Development momentum. JDT is currently developing a Starbucks at this corner. It is under construction and not yet open. The firm's wider pipeline covers $85M+ of projects and 121,000+ square feet of planned commercial development across Wisconsin and Minnesota.
Location and access
Grocery, quick service, banking, and clinic uses are already open around the Holmen Drive and Gaarder Road intersection. Holmen Drive is the village's primary north to south commercial corridor, carrying 14,900 vehicles per day directly past the frontage, so a center in this position inherits existing trips rather than having to create them.
Hover a pin on the photograph, or a line in the list, to link the two.
Businesses named are open at or near the Holmen Drive and Gaarder Road intersection and are shown to describe the surrounding retail environment. Pin positions are approximate.
Demographics and market growth
Holmen has added 1,432 residents since the 2020 census, growth of 13.4% against 0.4% for La Crosse County as a whole. At the village's average of 2.41 persons per household, that implies roughly 590 additional households formed in five years.
| Geography↓ | Population Jul 2025↓ |
Change since 2020↓ |
Households↓ | Median HH income↓ |
Per capita income↓ |
Median home value↓ |
|---|---|---|---|---|---|---|
| Holmen village, WIThe site | 12,105 | +13.4% | 4,695 | $79,899 | $40,614 | $285,900 |
| Onalaska city, WIImmediately south | 20,297 | +7.8% | 9,002 | $85,867 | $52,580 | $288,900 |
| La Crosse city, WIRegional center | 50,784 | −3.6% | 22,965 | $55,866 | $34,439 | $210,100 |
| Winona city, MNAcross the river | 26,530 | +2.1% | 10,786 | $56,337 | $34,531 | $201,800 |
| La Crosse County, WIBenchmark | 121,339 | +0.4% | 51,497 | $73,013 | $41,922 | $257,000 |
Click any column heading to rank the five geographies by it.
Source: U.S. Census Bureau QuickFacts, accessed August 2026. Population is the Vintage V2025 estimate for July 1, 2025, measured against the April 1, 2020 census base. Households, income, home values, and tenure are 2020 to 2024 American Community Survey five-year estimates, stated in 2024 dollars. Employment is jobs at employer establishments and, with establishment counts, comes from 2023 County Business Patterns. Implied household formation is arithmetic on the population change and the published persons-per-household figure, not a separate census estimate. Figures are municipal and county geographies, not radius trade areas; ring data at one, three, and five miles requires a demographic vendor report.
Rooftops and demand
La Crosse County added 543 residents since 2020. Holmen and Onalaska added 2,898 between them, so the rest of the county lost 2,355, most of that in the city of La Crosse. The county's growth has not slowed. It has relocated, and this site sits where it went.
Growth is concentrated, not diffuse. Holmen and Onalaska absorbed more than the county's entire net gain since 2020 while the rest of it lost residents.
Newer, higher value stock. Holmen housing carries the highest median value of the three Wisconsin markets shown, $28,900 above the county.
Settled households. 61.6% owner occupancy is a resident base, not transient demand.
Income above the benchmark. Holmen and Onalaska median household incomes run $6,900 and $12,900 above the county.
Source: U.S. Census Bureau QuickFacts, accessed August 2026. Population change compares the Vintage V2025 estimate for July 1, 2025 with the April 1, 2020 census base. Home values and tenure are 2020 to 2024 American Community Survey five-year estimates in 2024 dollars. Building permits are the 2025 county figure. Implied households are arithmetic on published census figures, not a separate census estimate. Figures are municipal and county geographies, not radius trade areas.
Investment conclusion
Halfway Creek Shoppes offers ±22,000 square feet of new retail and restaurant space on a 5+ acre parcel at the commercial crossroads of a village growing 13.4% in five years. The corridor carries 14,900 vehicles per day past an intersection where grocery, quick service, banking, and clinic uses are already open, so a new center inherits existing trips. La Crosse County added 543 residents since 2020 while Holmen and Onalaska added 2,898 between them. The rest of the county lost ground. This parcel sits where the growth went.
The parcel is subdividable, municipal utilities run in the adjoining rights of way, and JDT is already active on this corner. Rent, terms, delivery condition, and timing are available on request.
